Competitor Research & Action Brief
A local service business was losing jobs to competitors and didn't know why. We mapped the local landscape, found three gaps competitors were exploiting, and turned them into a concrete plan the owner could act on the same week.
Explore a complete research and strategy report.
Review how opportunities, business models and evidence-backed strategies are organized into a practical decision document.
The problem
The owner knew competitors were winning jobs that should've been theirs — but couldn't say exactly why. Pricing? Reputation? Where they showed up on Google? Without a clear picture, every fix was a guess: run a discount, post more, hope. The business was reacting instead of deciding.
The solution
We mapped the 8 main competitors in their service area — presence, positioning, pricing, reviews, and Google Maps visibility — and laid it all out on a single positioning map. Then we cut the noise: instead of a 60-page report, we delivered a short action brief highlighting the three gaps that mattered most, each with a specific next step.
Deliverables
- Competitor landscape map (8 players)
- Positioning & pricing comparison
- Google Maps & local SEO audit
- Reviews & reputation summary
- Gap analysis (3 opportunities)
- Concrete action brief with priorities
- Source list, fully organized
- 90-day execution checklist
Modeled outcome
In this representative scenario, the brief replaces guesswork with a prioritized plan for Google Business Profile gaps, service-area pages and positioning. The figures below illustrate the improvement targets the recommendations are designed to support.